Wednesday, October 20, 2021
6-9 p.m. Welcome Dinner at Rock Bottom Brewery.
Thursday, October 21, 2021
8:15 a.m. Breakfast
9:00 a.m. Conference Begins
9:10 a.m. Brand Score Exercise
Do you know your brand score and how it applies to your advertising needs? In this exercise, we’ll share what it is, how to calculate it, and ways to increase it to grow your brand.
9:30 a.m. Client Growth Charts
What do the fastest-growing firms have in common? And what do new firms HAVE to get right? We’ll cover everything we know about the formula for off-the-charts growth.
10:00 a.m. Break
10:20 a.m. What Moves the Needle?
What increases leads and grows your brand and business? In this section, we’ll show you how to move that needle by showcasing the latest creative, digital strategies, and lead gen opportunities.
11:00 a.m. Broadcast TV? Outdoor? Cable? CTV?
There are so many media opportunities right now. Our media experts will discuss where to put your dollars and when.
11:30 a.m. You Can’t Have One without the Other…
In this session, you’ll learn everything we know about attribution tracking and how TV and web play together.
12:00 p.m. Lunch
1:00 p.m. 800-lb Gorillas
What do you do when a big spender like Morgan & Morgan or Morris Bart enters your market? We’ll have an in-depth discussion on what to do should that happen.
2:00 p.m. What’s New and What’s on the Horizon?
We’ll discuss the latest trends for legal advertising, including emerging case types, marketing automation case studies, the resurgence of QR codes, and more.
2:45 p.m. Break
3:00 p.m. What’s New in Legal Operations?
We’ll cover the latest tools for seamless, airtight operations, including client satisfaction surveys, case update videos, chase call videos, and more.
3:30 p.m. Let’s Talk.
Bring your burning questions, and let’s share what’s worked and what hasn’t worked so that we can all succeed together.
4:15 p.m. Partner of the Year Presentation
4:30 p.m. Conference Wraps
6:30-9:30 p.m. Reception & Heavy Hors D’oeuvres at Ole Red Nashville’s The Lookout Rooftop Bar
The agenda is subject to slight changes leading up to the event.