Wednesday, April 29, 2026
Start: 5:00pm
Thursday, April 30, 2026
Start: 8:00am | End: 5:00pm
Build to Last: Brand, AI, and the Buyout Boom
Breakfast
8:00am
Opening Remarks: The State of PI Advertising in 2026
Speakers: Micki Love, Chad Dudley
9:00am
- What’s working vs. what’s dying
- Cost inflation realities
- Why brand now beats performance marketing alone
- Why agencies and firms must evolve together
Referrals: Putting All Of Your Marketing Dollars To Work
Speakers: Glen Lerner, Gabriel Stiritz
Moderated by: Chad Dudley
10:30am
Break
10:50am
Build a Firm Worth Buying
Speaker: Chad Dudley
11:15am
- What increases enterprise value
- What kills valuation
- How marketing becomes a moat
- How AI amplifies or destroys brand trust
Lunch
11:45am
Increasing The Value of Your Cases
Speakers: Steve DeBosier, Brian Hodgkiss
1:00pm
Creative Showcase
Speakers: Jennifer Floyd, Amanda Goddard
1:20pm
- How AI is shaping creative
- Discussion on AI’s future role in generating creative
TV Viewership Habits
Speakers: Laura Hudson, Micki Love
1:50pm
Break
2:15pm
Social Branding
Speakers: Kalin Dudley, Jennifer Floyd
2:40pm
Turn Search Visibility Into Predictable Case Growth
Full Funnel Domination
Speakers: Taylor Rush, Kalin Dudley
3:00pm
- Why paid ads alone (or SEO alone) no longer works
- How to reduce dependency on one channel
- What “owning your market” looks like in 2026
- How to build a marketing system that scales with your firm
Athlete Influence: How Smart Firms Are Buying Trust Factor and Attention
Speakers: Aaron Murray, Keith Marshall
3:45pm
Partner of the Year Presentation
Speakers: Micki Love + Partner of the Year
4:30pm
Conference Wraps
5:00pm
Cocktails at Friends in Low Places
6:00pm
Scavenger Hunt
8:00pm